How to Increase Sales Through SEO - 12 Key Techniques
There’s no doubt that SEO is a powerful tool for businesses looking to increase their web traffic and sales. But many small businesses don’t know how to use SEO to their advantage. In this blog post, we’ll outline 12 simple tips on how to increase sales through SEO and drive more sales through your website. So read on – you might be surprised at how easy it is to boost your business with SEO!
Why SEO is Important for Business?
SEO is important for business because it can help to improve your website’s ranking in search engine results pages, which can lead to more traffic and sales. SEO can also help to target your entire conversion funnel, from awareness to consideration to decision. Additionally, SEO can help to improve customer experiences, which can lead to more sales and loyalty from your customers. Finally, SEO can help to retarget existing customers with paid ads, which can lead to more sales. Check below for more details.
How to Increase Sales Through SEO?
Below are 12 key techniques you can use to increase sales through SEO. If you incorporate all of these techniques into your SEO strategy, you’re sure to see a significant increase in web traffic and sales.
1. Target your Audience and Business Area
The first step to increasing sales through SEO is to make sure you’re targeting the right audience. Ask yourself: who is my target customer? What are their needs and wants? What type of business do they operate in? Once you know the answers to these questions, you can start targeting your SEO efforts to attract your ideal customer.
2. Research Business Related Profitable Keywords
The next step is to research profitable keywords that relate to your business. There are a number of different ways to do this, but a great place to start is with Ahrefs or SEMRush. These tools allow you to see the search volume and competition for specific keywords, so you can target those that have the highest potential for your business.
3. Create a Quality Content
Once you have your target keywords, it’s time to start creating quality content. This could be in the form of blog posts, articles, landing pages, e-books, infographics or videos. Whatever you choose, make sure the content is well-written, informative and relevant to your target audience.
4. Make Sure Proper On-Page SEO
Once your content is written, it’s important to make sure that the proper on-page SEO is in place. This includes things like title tags, meta descriptions, header tags, images and SEO friendly URLs. If you’re not sure how to do this, there are plenty of resources online, or you can hire an On SEO expert to help you out.
5. Mobile Friendly Website
In today’s world, it’s more important than ever to have a mobile-friendly website. More and more people are using their phones and tablets to browse the internet, so if your website isn’t optimized for mobile devices, you’re missing out on a lot of potential traffic and sales.
6. Improve Technical SEO
There are a number of technical aspects to SEO that can impact your ranking in search engine results pages, and it’s important to make sure your website is compliant. This includes things like site speed, sitemaps, robots.txt, 404 errors and redirects. Again, if you’re not sure how to do this, there are plenty of resources online or you can hire an technical SEO expert.
7. Try to Increase Organic Keywords
One way to increase sales through SEO is to try and increase the number of organic keywords your website is ranking for. This can be done through a number of different methods, such as creating high-quality content, optimizing your website for SEO and using social media to promote your content.
8. Follow Off-Page SEO Methods (Social Media or Backlinks)
Another way to improve your website’s ranking in search engine results pages is to follow off-page SEO methods. This could include things like creating social media profiles, sharing your content on social media, building backlinks to your website or participating in forums, Q&A and most powerful guest post sites.
9. Local Business Listing or Local SEO
If you’re a local business, it’s important to make sure you have a listing on Google My Business. This will help you to show up in local search results, and it’s also a great way to boost your online presence.
10. Target Entire Conversion Funnel with SEO
One of the best things about SEO is that it can help you to target your entire conversion funnel. This means that you can attract potential customers at every stage of the buying process, from awareness to consideration to decision.
11. Improve Customer Experiences
Another great way to increase sales through SEO is to improve customer experiences. This could include things like making sure your website is easy to navigate, providing helpful and relevant content, having a fast and easy checkout process and offering customer support.
12. Retargeting Existing Customers with Paid Ads
Finally, another great way to increase sales through SEO is to retarget existing customers with paid ads. This could include setting up Google AdWords campaigns or Facebook ads targeting people who have visited your website in the past.
By following these 12 steps, you can reap the benefits of increased traffic and sales for your business. However, it’s important to keep in mind that SEO is an ongoing process, and you need to continually work on improving your website’s ranking in search engine results pages. Thanks for reading!