connecteddotit.com

Connected dot it

Keyword Research Service

Most internet professionals consider keyword research only a part of SEO. In practice, digital marketing incorporates a lot of activities among which keyword research is the foundation. It dictates how you want to initiate and carry on online marketing efforts. Needless to say, keywords drive all your decisions.
As long as you want to get in touch with the audience, keyword research shows you the way to watch out for the new trends and information. Content is super important, and keywords make it easy for you to convey your content and message to the target people. Considering this scenario, we adopt the following approaches.

Identifying The User Intent

As we start by identifying the potential audience, our goal is to learn what intent users have while typing in certain keywords/ phrases. In fact, the entire online marketing strategy of a business should be built around that intent. Our keyword research plan includes the following types as they help us classify user intents correctly.

Commercial Keywords

People use them to investigate or know about brands and their services.

Informational Keywords

Most searchers use these terms to find an answer to specific questions or basic/ general information about something.

Navigational Keywords

Users intending to discover or land on a specific page of a site or the site itself use these keywords.

Transactional Keywords

People looking to complete or follow an action like order, checkout, or purchase rely on these keywords.

SEO Service

Emphasizing Manual Keyword Research

Average SEO agencies resort to a bunch of automated tools to cut back on the labor, time, and costs of hiring researchers. Those services are not useless, but they are not perfect either. The payoff associated with manual keyword research proves to be higher in the long run. Here is how we go about this.

We figure out how competitiveness and keyword research fit together into the overall research for your brand.

 Competitiveness of all relevant keywords and your niche is checked manually by our diligent researchers.

 We find out which keyword type(s) best suit(s) your business.

 There are certain things about your business that can help you create engaging article ideas and titles. We can help you with this too.

Finding Different Types of Keywords

Our keyword researchers find and use a variety of keywords to target several types of audiences as we understand that every business has its customers that fall into one or more categories. Our actions include the following types of keywords to increase clients’ chances of securing customers.

Short-Tail Keywords

with high search volume and competition, low conversion rate, and broad search intent

Long-Tail Keywords

with low search volume and competition, high conversion rate, and a very specific search intent

Fresh Keywords (Short-Term)

with high search volume and conversion rate, specific search intent, and medium competition.

Product Defining Terms/ Keywords

with low search volume and competition, high conversion rate, and a specific search intent

Geo-Targeting Keywords

with low search volume and competition, high conversion rate, and a specific search intent

Evergreen Keywords (Long-Term)

with moderate search volume and competition, high conversion rate, and a very specific search intent

Customer Defining Terms/ Keywords

with low search volume and competition, high conversion rate, and a specific search intent

LSI Keywords

with low search volume and competition, high conversion rate, and a specific search intent

Checkout Our Plan

Basic

$ 99
  • 5 Buying Keywords
  • Search Volume 50 (min)
  • 5 Informative Keywords
  • 10 LSI Keywords
  • 100% Manually Research
  • Long-Tall Keywords
  • Low Competition
  • Necessary Reports
  • After Sales Support

Advance

$ 149
  • 10 Buying Keywords
  • Search Volume 50 (min)
  • 10 Informative Keywords
  • 20 LSI Keywords
  • 100% Manually Research
  • Long-Tall Keywords
  • Low Competition
  • Necessary Reports
  • After Sales Support

Premium

$ 199
  • 20 Buying Keywords
  • Search Volume 50 (min)
  • 20 Informative Keywords
  • 20 LSI Keywords
  • 100% Manually Research
  • Long-Tall Keywords
  • Low Competition
  • Necessary Reports
  • After Sales Support

Don’t waste Time, Start Today

Need help with the right type(s) of keyword for your niche?

Tapping on the Potentials of LSI Keywords

We started our journey into the world of SEO since when there have been discussions about LSI keywords. These are words, terms, or phrases that relate to the main keyword closely. These keywords help Google and other search engines understand the relationships between different concepts and words within an article. Some SEOs use these words, but we sprinkle LSIs throughout the content in a way that 

They boost the ranking of your website in different search engines.

The relevance of your content are better planned and improved.

They help increase the size of the audience looking for your content.

Using Keywords Thoughtfully

Instead of recommending the use of random keywords on different web pages, we provide effective insights into content that helps real people, bringing them real value. We target each of your web pages and its content to Google searches following proven techniques for keyword research and usage.

Our keyword researchers try to find unique keywords for each web page and craft the title tags, body content, and meta descriptions in a way that search engines get the clue to what those pages are about. We figure out a personalized keyword strategy for a client’s site and apply it accordingly to opt into the power of keywords.

Formulating a Resilient Content Strategy Using Keywords

As keywords tell what web pages are about, we can use them to formulate a powerful content strategy and organize the content to make it suitable for the target audience. A complete ‘content to keyword’ map is what you’ll like most about this part of our service.

Not only will the map help you know how impactful your existing content is, it’ll allow you to find out what can be done to fill the gap within the content. Starting with a primary keyword for each web page, we build a comprehensive content strategy around relevant keywords.

Don’t waste Time, Start Today

Need help with the right type(s) of keyword for your niche?

FAQs about Keyword Research

 Our actions include studying your preferred niche, helping you define the goals, listing relevant topics, studying search intents, analyzing competitors, and preparing a comprehensive list of keywords containing a mix of different types of keywords to compile a final list.

 While we mostly rely on manual keyword research, we have access to some of the most advanced and powerful tools and services which help us dive deep into the job and go a long way in creating success for clients.

 We monitor relevant data by tracking how your keywords rank. We also monitor how your traffic increases and decreases with time. Part of the job includes our ongoing evaluation of the current strategies and continued effort to find out areas to improve. In doing all these, we have to use a few tools that are proven to provide the most accurate and actionable data. 

 So far, we’ve worked to find every type of keyword that matters when it comes to clients’ success. You can have a look at the different types mentioned above.

 In addition to the conventional keyword research techniques, we follow a few other advanced methods which include using the authority of other sites to get your site ranked better, optimizing your content around related terms and synonyms, analyzing keywords considering searcher intent, and finding keywords that customers may search for besides the ones related to sales or conversion.